26 Real Estate Email Subject Lines that Convert

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Written By Muhammad Abdullah

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Looking for some creative email subject lines for your real estate business? Realvolve has got you covered! In this updated blog post by Jon Yourkin, originally published on July 19, 2019, we’ll share 26 of our favorite subject lines that have been tested and proven to work. We understand that crafting catchy subject lines can be challenging for busy real estate agents, so we’ve done the hard work for you. Read on to discover the key components of an effective subject line and start boosting your email open rates today!

What Makes A Good Subject Line?

real estate subject lines

If you’re looking to improve the effectiveness of your email marketing campaigns, it’s essential to craft subject lines that are both attention-grabbing and informative. Whether you’re following up with prospects or creating a drip email campaign, the right subject line can make all the difference in whether your email is opened or ignored. In this article, we’ll show you how to write creative and compelling subject lines that will pique your prospects’ interest without giving too much away. Read on to discover the key components of a good subject line and start seeing better results from your email marketing efforts.

41 characters max:

Did you know that a significant portion of email users (38%) access their inboxes through an iPhone? This means that optimizing your subject lines for mobile devices is more important than ever. According to CampaignMonitor, the ideal subject line length for maximum impact on an iPhone is 41 characters or 7 words. To ensure that your subject lines are readable and effective on all devices, it’s crucial to keep them brief and to the point. In this article, we’ll provide you with some tips for crafting compelling subject lines that work well on mobile devices. Read on to learn how to improve your email open rates and engagement with this simple technique.


Crafting a compelling subject line is just the first step in creating an effective email marketing campaign. Once your audience opens your email, it’s important to deliver on the promise made in your subject line to avoid frustrating or misleading your readers. While it’s tempting to use clickbait or other misleading tactics to boost open rates, doing so will only harm your reputation and result in lower engagement in the long run. In this article, we’ll show you how to find a balance between a catchy subject line and informative email content that meets your audience’s expectations. Keep reading to learn some practical tips for creating emails that your readers will love.

No spammy words:

If you want to improve the deliverability of your email marketing campaigns and avoid being marked as spam, it’s important to pay attention to the words and formatting used in your subject lines. Certain words such as “free,” “sale,” and “discount” are among the most common spam triggers and should be avoided. Similarly, using excessive capitalization or exclamation marks can also raise red flags for spam filters. To improve the chances of your emails reaching your subscribers’ inboxes, make sure your subject line accurately reflects the content of your email. In this article, we’ll provide you with some tips and best practices for creating effective subject lines that won’t get flagged as spam. Keep reading to learn how to boost your email deliverability and engagement.


Personalization is a key factor in creating effective email subject lines that grab your readers’ attention and encourage them to engage with your content. Including a recipient’s name in your subject line is a great way to make your email feel more personal and increase the chances of it being opened. However, it’s important to ensure that your CRM is up-to-date with accurate information to avoid misspelling or misidentifying recipients, which can damage your credibility. In addition to using a recipient’s name, you can also try inserting relevant personal interests or details into your subject line to make it more engaging. For example, if your email is related to a property viewed on your website, mentioning the address could pique their interest. Or, if you know your recipient is a sports fan, mentioning the local team could help to establish a connection. In this article, we’ll share some useful tips and examples for personalizing your subject lines and improving your email marketing results. Keep reading to learn more.

Subject Lines for Following Up With Leads

1) 5 min call to discuss [[Property Address]]?

First impressions are crucial when it comes to following up with online leads, and your email subject line plays a vital role in getting their attention and encouraging them to respond. To maximize your chances of success, it’s important to keep your subject line brief, direct, and to the point. Avoid wasting their time with irrelevant information or long-winded introductions. Instead, clearly and succinctly explain the purpose of your email and what action you would like them to take. For example, you could use a subject line like “Quick 5-minute follow-up” to let your lead know that you respect their time and that your message won’t take up too much of it. In this article, we’ll share some practical tips and examples for crafting effective subject lines that get results. Keep reading to learn how to optimize your email follow-up strategy and boost your conversions.

2) Don’t miss out on [Property Address]!

Follow-up emails are an essential part of any effective email marketing strategy, but sometimes it can be challenging to get a response from your leads. If you’ve sent an email and haven’t heard back after a day or two, it’s time to try a more urgent approach to get their attention. One way to create a sense of urgency and increase the chances of them opening your email is to use a subject line that highlights the importance of your message. For example, you could use a subject line like “Time-sensitive: Urgent follow-up needed” to convey the urgency and importance of your message. In this article, we’ll share some practical tips and examples for crafting effective follow-up subject lines that get results. Keep reading to learn how to optimize your email follow-up strategy and boost your conversions.

3) Your urgent request for home information

Another way to remind the lead that, hey, this is pretty time-sensitive.

4) Here’s the info I promised you

Building a strong relationship with your leads is essential for success in real estate sales, and staying in touch with them is a crucial part of that process. One effective way to keep your leads engaged and interested is by sharing valuable content with them regularly. Whether it’s a blog post, a how-to guide, or an e-book, providing valuable information can help position you as a trusted expert in your field and keep your leads engaged. To ensure that your email stands out in their crowded inbox, it’s essential to craft a subject line that piques their interest and encourages them to open your message. You could use a subject line like “Valuable resource to share with you” to let your leads know that you have something useful to share with them. In this article, we’ll share some practical tips and examples for crafting effective subject lines that get results. Keep reading to learn how to optimize your email follow-up strategy and boost your conversions.

5) Next steps

When it comes to real estate sales, keeping your leads engaged and interested is critical to success. After you’ve had an initial conversation with a lead and they’ve shown a keen interest in your services, it’s essential to keep the momentum going. One way to do this is by sending follow-up emails that keep them engaged and excited about what’s to come. Crafting an effective subject line is crucial to encourage your leads to open your message and take action. A subject line like “Next Steps – Exciting Opportunities Await” can pique their curiosity and entice them to click through to your message. In this article, we’ll provide you with some valuable tips and examples for crafting effective subject lines that will help you take your follow-up strategy to the next level. Keep reading to learn how to keep your leads engaged and excited about working with you.

6) So nice to meet you, [Name]!

After your first conversation with a lead, send a follow-up email with this friendly and welcoming subject line.

7) Just Listed: [Property Address]

When it comes to sharing listings with your leads, keeping it plainly stated is often best. But if you want to spice things up…

8) Fall in love with [Property Address]

…try using more emotional words, like “love” or “dream home.” These next three subject lines also tap into people’s emotions.

9) Welcome To [Property Address]: Your Dream Home

10) Live Your Best Life At [Property Address]

11) Be the envy of your friends with [Property Address]

Subject Lines for Working With Your Client

12) Phone call on [day] at [time]?

Effective communication is essential in real estate sales, and email is a powerful tool for reaching out to your prospects. When crafting your email message, it’s important to keep in mind that many people today prefer brief and concise communication, especially in the age of texting. One way to make your emails more appealing to these prospects is by using short and to-the-point subject lines that convey your message in a nutshell. For example, a subject line like “Can I call you now?” can convey your message effectively and encourage prospects to respond quickly. In this article, we’ll share some valuable tips and tricks for crafting effective email subject lines that will help you grab your prospects’ attention and encourage them to engage with you. Keep reading to learn how to make the most of your email communications and take your real estate sales to the next level.

13) We can do hard things.

Boost Your Real Estate Sales with Empowering Words from Glennon Doyle” – Inspire your prospects with a message of empowerment that acknowledges the challenges of buying or selling a home. While they may not be familiar with author Glennon Doyle, your clients will appreciate your supportive approach. In the competitive world of real estate, a little emotional backing can go a long way in building a strong agent-client relationship. Let your prospects know that you’re here to help them every step of the way with these uplifting words.

14) Your 3-step plan for this week

Ease Your Client’s Overwhelm with Our Simplified Home Buying/Selling Process” – Your clients have a lot on their plates with the demands of work, family, and the complexities of real estate transactions. With this subject line, assure them that you have simplified the process and will make it as stress-free as possible. In your email, offer a step-by-step approach to the buying or selling process, encouraging them to take it one week at a time. By breaking it down into manageable pieces, your clients will feel more in control and confident in their decisions. Help your clients navigate this challenging time with ease by providing a clear path forward.

15) Friday update from [Team/Company]

Providing transaction updates on a regular schedule can help your emails get opened. If your client is expecting an email from you on Friday (or whichever day works best for you), they’ll be on the lookout for it.

Subject Lines for Past Client Nurturing & Referral Requests

16) [#] Tips For [Home Maintenance Task]

Stay Top-of-Mind with Your Clients by Sharing Valuable Home Maintenance Tips” – Keeping in touch with past clients can be challenging, but sharing practical advice on home maintenance can be an effective way to maintain a relationship. With attention-grabbing subject lines like “9 Tips for Lowering Your Home’s Energy Bill” or “How To Make Your Hardwood Floors Shine,” your clients will be more likely to open your email and engage with the content. By providing quick and valuable tips, you show your clients that you care about their home’s upkeep and that you’re always there to help. Keep the relationship alive with regular updates and advice, and you’ll be their go-to real estate professional for years to come.

17) Ultimate Guide To Living In [Neighborhood]

Grab Your Audience’s Attention with Personalized Resource Guides” – Providing helpful and educational resources to your audience is an excellent way to build trust and authority in your real estate business. However, it’s crucial to entice your audience to open your email with an attention-grabbing subject line. Use personalized keywords that are specific to your audience, such as “The Ultimate Los Feliz Neighborhood Guide,” “The Pet Parent’s Guide To Los Feliz,” or “Your Guide To Selling A Home In Los Feliz.” Clearly stating what your audience will receive in the subject line can increase your email’s open rates and engagement. With valuable and personalized resources, you’ll keep your audience engaged and turn them into loyal clients.

18) [City] Housing Market Report – [Month/Year]

When sharing monthly market updates, be sure to keep things local and include the city or metro area in the subject line.

19) Home prices are [up/down __%] in [city]

Maximize Your Open Rates with Market Reports Featuring Eye-Catching Stats” – Market reports are a valuable tool for real estate professionals to keep clients informed about the latest trends and data. However, it’s essential to craft a subject line that grabs your audience’s attention and entices them to open your email. Highlight the most newsworthy statistic, whether it’s related to prices, time on the market, or active listings. For example, “Los Angeles Homes Spend Only 30 Days on Market,” or “Median Home Prices in Los Feliz Rise 10% Year-Over-Year.” By showcasing the most eye-catching stats in your subject line, you’ll pique your audience’s curiosity and keep them engaged with your real estate business.

20) [Name], a quick favor?

Request a Review or Referral: Personalized Subject Line to Catch Your Client’s Attention” – As a real estate professional, reviews and referrals are critical for building your business and attracting new clients. When it’s time to ask your clients for a review or referral, use a personalized subject line that includes their name, such as “Hey John, Can You Share Your Feedback?,” or “Thanks, Sarah! Can You Refer Us to Your Friends and Family?” By using a personalized subject line, you’ll catch your client’s attention and increase the chances of getting a positive response. Make it easy for your clients to leave a review or refer you to their network, and you’ll see your business grow in no time.

21) Hoping you can help

Nurture Relationships with Loyal Clients: Encourage Referrals and Reviews” – Building a strong relationship with your clients is crucial for a successful real estate business. Loyal clients are more likely to refer you to their network and leave positive reviews, which can significantly impact your business’s growth. People love to feel helpful, especially if they genuinely like someone. Encourage your loyal clients to help you out with a referral or a written review, and show your appreciation by thanking them for their support. By nurturing relationships with your clients, you’ll create a loyal client base that can help you build a successful and sustainable real estate business.

22)  Cheers to 1 year in your home!

Give your “happy home anniversary” email subject line some extra pizzazz with a couple of emojis.

23) 5 Things To Do In [Neighborhood] This Weekend

Because this email will only be relevant for a couple of days, it’s more likely to get opened right away.

Subject Lines To Use After No Response

24) To sell, or not to sell?

Win Back Your Seller Leads with Attention-Grabbing Subject Line” – As a real estate agent, it’s not uncommon to have seller leads go dark, leaving you wondering what went wrong. However, using an attention-grabbing subject line can help you win back these leads and get them back on track. Use a subject line that asks a question, such as “To List or Not to List?,” to catch your lead’s attention and entice them to open your email. You can then follow up with a personalized message that addresses their concerns and offers solutions to their problems. With an engaging subject line and a personalized approach, you’ll be able to win back your seller leads and close more deals.

25) Hi [[Lead Name]], it’s me again!

If you’re having no luck, try a friendly and conversational approach.

26) Did you get my last couple of messages?

This polite nudge will let the lead know that you’ve made some consistent attempts to reach out.

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