Looking for some creative email subject lines for your real estate business? Realvolve has got you covered! In this updated blog post by Jon Yourkin, originally published on July 19, 2019, we’ll share 26 of our favorite subject lines that have been tested and proven to work. We understand that crafting catchy subject lines can be challenging for busy real estate agents, so we’ve done the hard work for you. Read on to discover the key components of an effective subject line and start boosting your email open rates today!
What Makes A Good Subject Line?
If you’re looking to improve the effectiveness of your email marketing campaigns, it’s essential to craft subject lines that are both attention-grabbing and informative. Whether you’re following up with prospects or creating a drip email campaign, the right subject line can make all the difference in whether your email is opened or ignored. In this article, we’ll show you how to write creative and compelling subject lines that will pique your prospects’ interest without giving too much away. Read on to discover the key components of a good subject line and start seeing better results from your email marketing efforts.
41 characters max:
Did you know that a significant portion of email users (38%) access their inboxes through an iPhone? This means that optimizing your subject lines for mobile devices is more important than ever. According to CampaignMonitor, the ideal subject line length for maximum impact on an iPhone is 41 characters or 7 words. To ensure that your subject lines are readable and effective on all devices, it’s crucial to keep them brief and to the point. In this article, we’ll provide you with some tips for crafting compelling subject lines that work well on mobile devices. Read on to learn how to improve your email open rates and engagement with this simple technique.
Crafting a compelling subject line is just the first step in creating an effective email marketing campaign. Once your audience opens your email, it’s important to deliver on the promise made in your subject line to avoid frustrating or misleading your readers. While it’s tempting to use clickbait or other misleading tactics to boost open rates, doing so will only harm your reputation and result in lower engagement in the long run. In this article, we’ll show you how to find a balance between a catchy subject line and informative email content that meets your audience’s expectations. Keep reading to learn some practical tips for creating emails that your readers will love.
No spammy words:
If you want to improve the deliverability of your email marketing campaigns and avoid being marked as spam, it’s important to pay attention to the words and formatting used in your subject lines. Certain words such as “free,” “sale,” and “discount” are among the most common spam triggers and should be avoided. Similarly, using excessive capitalization or exclamation marks can also raise red flags for spam filters. To improve the chances of your emails reaching your subscribers’ inboxes, make sure your subject line accurately reflects the content of your email. In this article, we’ll provide you with some tips and best practices for creating effective subject lines that won’t get flagged as spam. Keep reading to learn how to boost your email deliverability and engagement.
Personalization is a key factor in creating effective email subject lines that grab your readers’ attention and encourage them to engage with your content. Including a recipient’s name in your subject line is a great way to make your email feel more personal and increase the chances of it being opened. However, it’s important to ensure that your CRM is up-to-date with accurate information to avoid misspelling or misidentifying recipients, which can damage your credibility. In addition to using a recipient’s name, you can also try inserting relevant personal interests or details into your subject line to make it more engaging. For example, if your email is related to a property viewed on your website, mentioning the address could pique their interest. Or, if you know your recipient is a sports fan, mentioning the local team could help to establish a connection. In this article, we’ll share some useful tips and examples for personalizing your subject lines and improving your email marketing results. Keep reading to learn more.
Subject Lines for Following Up With Leads
1) 5 min call to discuss [[Property Address]]?
First impressions are crucial when it comes to following up with online leads, and your email subject line plays a vital role in getting their attention and encouraging them to respond. To maximize your chances of success, it’s important to keep your subject line brief, direct, and to the point. Avoid wasting their time with irrelevant information or long-winded introductions. Instead, clearly and succinctly explain the purpose of your email and what action you would like them to take. For example, you could use a subject line like “Quick 5-minute follow-up” to let your lead know that you respect their time and that your message won’t take up too much of it. In this article, we’ll share some practical tips and examples for crafting effective subject lines that get results. Keep reading to learn how to optimize your email follow-up strategy and boost your conversions.
2) Don’t miss out on [Property Address]!
Follow-up emails are an essential part of any effective email marketing strategy, but sometimes it can be challenging to get a response from your leads. If you’ve sent an email and haven’t heard back after a day or two, it’s time to try a more urgent approach to get their attention. One way to create a sense of urgency and increase the chances of them opening your email is to use a subject line that highlights the importance of your message. For example, you could use a subject line like “Time-sensitive: Urgent follow-up needed” to convey the urgency and importance of your message. In this article, we’ll share some practical tips and examples for crafting effective follow-up subject lines that get results. Keep reading to learn how to optimize your email follow-up strategy and boost your conversions.
3) Your urgent request for home information
Another way to remind the lead that, hey, this is pretty time-sensitive.
4) Here’s the info I promised you
Building a strong relationship with your leads is essential for success in real estate sales, and staying in touch with them is a crucial part of that process. One effective way to keep your leads engaged and interested is by sharing valuable content with them regularly. Whether it’s a blog post, a how-to guide, or an e-book, providing valuable information can help position you as a trusted expert in your field and keep your leads engaged. To ensure that your email stands out in their crowded inbox, it’s essential to craft a subject line that piques their interest and encourages them to open your message. You could use a subject line like “Valuable resource to share with you” to let your leads know that you have something useful to share with them. In this article, we’ll share some practical tips and examples for crafting effective subject lines that get results. Keep reading to learn how to optimize your email follow-up strategy and boost your conversions.
5) Next steps
When it comes to real estate sales, keeping your leads engaged and interested is critical to success. After you’ve had an initial conversation with a lead and they’ve shown a keen interest in your services, it’s essential to keep the momentum going. One way to do this is by sending follow-up emails that keep them engaged and excited about what’s to come. Crafting an effective subject line is crucial to encourage your leads to open your message and take action. A subject line like “Next Steps – Exciting Opportunities Await” can pique their curiosity and entice them to click through to your message. In this article, we’ll provide you with some valuable tips and examples for crafting effective subject lines that will help you take your follow-up strategy to the next level. Keep reading to learn how to keep your leads engaged and excited about working with you.
6) So nice to meet you, [Name]!
After your first conversation with a lead, send a follow-up email with this friendly and welcoming subject line.
7) Just Listed: [Property Address]
When it comes to sharing listings with your leads, keeping it plainly stated is often best. But if you want to spice things up…
8) Fall in love with [Property Address]
…try using more emotional words, like “love” or “dream home.” These next three subject lines also tap into people’s emotions.
9) Welcome To [Property Address]: Your Dream Home
10) Live Your Best Life At [Property Address]
11) Be the envy of your friends with [Property Address]
Subject Lines for Working With Your Client
12) Phone call on [day] at [time]?
Effective communication is essential in real estate sales, and email is a powerful tool for reaching out to your prospects. When crafting your email message, it’s important to keep in mind that many people today prefer brief and concise communication, especially in the age of texting. One way to make your emails more appealing to these prospects is by using short and to-the-point subject lines that convey your message in a nutshell. For example, a subject line like “Can I call you now?” can convey your message effectively and encourage prospects to respond quickly. In this article, we’ll share some valuable tips and tricks for crafting effective email subject lines that will help you grab your prospects’ attention and encourage them to engage with you. Keep reading to learn how to make the most of your email communications and take your real estate sales to the next level.
13) We can do hard things.
Boost Your Real Estate Sales with Empowering Words from Glennon Doyle” – Inspire your prospects with a message of empowerment that acknowledges the challenges of buying or selling a home. While they may not be familiar with author Glennon Doyle, your clients will appreciate your supportive approach. In the competitive world of real estate, a little emotional backing can go a long way in building a strong agent-client relationship. Let your prospects know that you’re here to help them every step of the way with these uplifting words.
14) Your 3-step plan for this week
Ease Your Client’s Overwhelm with Our Simplified Home Buying/Selling Process” – Your clients have a lot on their plates with the demands of work, family, and the complexities of real estate transactions. With this subject line, assure them that you have simplified the process and will make it as stress-free as possible. In your email, offer a step-by-step approach to the buying or selling process, encouraging them to take it one week at a time. By breaking it down into manageable pieces, your clients will feel more in control and confident in their decisions. Help your clients navigate this challenging time with ease by providing a clear path forward.
15) Friday update from [Team/Company]
Providing transaction updates on a regular schedule can help your emails get opened. If your client is expecting an email from you on Friday (or whichever day works best for you), they’ll be on the lookout for it.