Maximizing sales on Etsy is a top priority for every seller, and there are several proven tactics to achieve this. This article will provide you with a plethora of effective tips and strategies to promote your Etsy shop and increase revenue. From time-tested techniques to innovative ideas, you’ll learn how to attract more visitors to your store and entice them to make a purchase. Whether you’re a seasoned seller or just starting, implementing these foolproof strategies will help you increase your Etsy sales and take your business to the next level.
What is Etsy and How to Get More Sales on Etsy
Etsy is a leading e-commerce platform that is gaining popularity among online shoppers. What distinguishes Etsy from Amazon, eBay, and other major e-commerce platforms is its emphasis on a specific niche. As a seller, you have the opportunity to showcase your products in three distinct categories on this online marketplace. Whether you sell handmade crafts, vintage items, or unique products, Etsy offers a specialized platform for you to showcase your goods and reach a broader audience.
If you’re a creative individual, you can sell products that you’ve crafted yourself on Etsy. These one-of-a-kind items can include a variety of products, such as handcrafted jewelry, paintings, bags, hair accessories, neckties, veils, and decorative objects. To sell handmade products on Etsy, it’s essential that you are the original creator of the item, and you are prohibited from reselling handmade products in this category. In case other individuals are involved in the creation process, it’s good practice to acknowledge them in the ‘About’ section of your Etsy shop.
Etsy also allows the sale of vintage items, which are products that are over 20 years old. It’s important to note that these vintage items must be authentic and not modern vintage-style products. From antique furniture to vintage clothing, Etsy provides a platform for you to showcase your unique vintage goods and connect with buyers who appreciate the timeless appeal of these rare finds.
Etsy allows the sale of supplies, which includes a range of tools, ingredients, and materials that are used to create specific products or decorate events. Whether you sell commercial, handmade, or vintage supplies, Etsy provides a platform for you to showcase your unique products. One popular category within this umbrella is party supplies and decorations, which can include a range of items such as paintbrushes, paint, beads, patterns, DIY kits, and more. As a seller, you can offer a diverse range of supplies to meet the needs of a broad audience and establish a thriving business on Etsy.
Why is Etsy Getting Popular?
Etsy has experienced tremendous growth in recent years, with over-promoting your Etsy store on Etsy in 2021, a significant increase from 46.35 million in 2019. Additionally, there were over 7.52 million active sellers on Etsy in 2021, a number that is expected to grow even more by the end of 2022. Etsy’s popularity can be attributed to several factors, including its focus on the artisan community. Artists, craft makers, sculptors, calligraphists, and others who create handmade products can benefit from showcasing their creations on Etsy and earning revenue. Furthermore, the platform’s expanding customer base and loyal followers have contributed to its widespread appeal. Many people enjoy the unique shopping experience on Etsy, making it a popular choice for online shoppers and sellers alike.
Etsy is an excellent platform for finding DIY gift items and decorations, making it a popular choice for shoppers looking for unique and personalized products. Moreover, the platform offers numerous opportunities to become a successful Etsy business owner, with no limits on niche or approach. This flexibility increases the likelihood of earning significant revenue with an Etsy store. Over time, Etsy sellers have discovered various strategies for boosting sales on the platform, making it easier to establish and grow a thriving business. These strategies are not only effective but can also be enjoyable for sellers, making Etsy a fun and exciting platform for those looking to turn their creative skills into a profitable venture.
10 Proven and New Strategies to Get More Sales on Etsy
So without further ado, let’s look at some of the top Etsy-selling tips that will help store owners and sellers boost Etsy sales.
1) Perform SEO on Your Listings
If you want to increase your sales on Etsy, prioritizing search engine optimization (SEO) is crucial. Etsy SEO involves optimizing your tags, titles, and descriptions to make them visible on search results when users search for specific keywords. It is essential to focus on long-tail keywords that your target customers are likely to search for on Etsy. By doing so, you can improve your search rankings on Etsy and other search engines, such as Google. To identify high-volume keywords, it’s recommended to use one of the best Etsy SEO tools available.
2) Write Compelling Titles and Product Descriptions
Copywriting is an essential component of successful marketing. When it comes to increasing your sales on Etsy, you must focus on improving your copies, including your titles and product descriptions. It’s not enough to simply describe the features of your products. You need to highlight what makes them unique and special and showcase the benefits they provide. Including testimonials from satisfied customers can also be a powerful way to boost your sales on Etsy.
3) Don’t Discount Product Photo Quality
Product photography is crucial to the success of your Etsy shop.
To improve your chances of selling more on Etsy, use high-quality photos that showcase your products in the best light.
You can opt for a professional photographer to take care of your product images or invest in a high-quality camera to do it yourself.
The key to capturing great product images is to have good lighting, which is achievable with natural light in most cases.
Make sure to include product images against a white or black background, as this helps to highlight the details and characteristics of the item. Don’t forget to also include multiple angles and shots to give potential customers a better view of the product.
4) Keep Offering New Products
Constantly adding new products to your Etsy store can help boost sales and grow your business. As a creative entrepreneur, you have the flexibility to introduce new products to your Etsy store at any time. However, it’s common to feel like you should stop creating new products once your Etsy sales pick up or you get busy. To increase your Etsy sales, consider creating iterations of your most popular selling products or developing new products for potential customers that you haven’t reached yet. Remember that adding new products regularly can give your Etsy store a fresh look and attract more buyers.
5) Get on Forums
When it comes to increasing your Etsy orders, getting active on online forums can be an effective strategy.
Participate in Etsy forums to connect with other sellers, learn from their successes, and share your products with potential customers.
But don’t stop there – expand your reach by joining other forums such as Quora and Reddit, and engage with online communities related to your Etsy business categories.
By being active and sharing your products on relevant forums, you can attract more potential buyers to your Etsy store and increase your orders.
6) Use Etsy Ads Strategically
When you’re looking for ways to increase your sales on Etsy, consider utilizing Etsy ads to your advantage. One option is to use Etsy’s native advertising platform. To access the ads manager on your Etsy account, simply navigate to Etsy Ads and select the Etsy listing you want to promote. Promoted listings allow your products to appear at the top of Etsy search results. By utilizing this feature, you can increase your exposure to potential customers and drive conversions.
Effective budget management is critical when running ads on Etsy.
Instead of allocating your entire budget to one ad, consider spreading it across several product listings.
Focus on ads that perform well and have a high conversion rate.
However, not all ads will yield the same results.
To maximize your returns, optimize your ad images and copies to encourage potential customers to click and purchase your products.
7) Boost Etsy Sales with Ads on Other Platforms
Maximize your product’s reach and potential by promoting it through various paid ad platforms besides Etsy advertising. Facebook Ads, with its 2.93 billion users, is a popular choice for engaging with potential customers. Instagram Ads, on the other hand, depend on image quality to attract users to your shop. Meanwhile, Google Ads offers a diverse range of products such as search engines, video streaming platforms, and advertising programs that can reach a vast audience. When running Google ads, ensure to target keywords that relate well to your product. For instance, for a feminist statement shirt, you can use keywords like “statement tees for women” or “girl power t-shirts” to increase visibility and click-through rate.
8) Start a Newsletter
Running an email newsletter is an effective way to engage with your recurring customers on Etsy and increase sales.
Retaining and retargeting past customers can lead to 33% more spending on average, making it a valuable strategy for growth.
Provide value to your subscribers by offering tips, tutorials, and advice related to your niche or product.
For example, if you sell handmade soaps, you could provide tutorials on how to make soap or offer advice on how to care for different skin types.
As a jewelry designer, showcase some of your best designs and suggest how they might pair well with different outfits.
You can also offer exclusive discounts or promotions to your subscribers, encouraging them to make future purchases on your Etsy store.
There are several tools and platforms available to help you create and manage your email newsletter effectively.
9) Run A Shop Sale
Running a sale on your Etsy store is an excellent way to boost your sales and attract more customers.
Select a group of Etsy listings that you can offer at a discount and promote the sale on your social media channels or email list.
Adding an element of urgency can make your Etsy sale more effective.
You can do this by creating a short sale period, typically lasting from three days to a week, or by offering a limited number of products for the sale.
Apart from offering discounts, you can also run other sale offers like buy one get one free or free shipping.
Ensure that your shipping fees don’t cut into your net profits.
10) Do a Reseller Program
Offering a reseller program is an effective strategy to increase your Etsy sales and expand your brand.
By creating a bundle offer, you can allow other business owners to buy your products in bulk and sell them at a markup.
Ensure that the bundle offer still provides you with a good profit margin.
This approach is not limited to resellers, as customers who wish to buy products in bulk for special events such as weddings or corporate events can also take advantage of the bundle offer.
In addition to boosting sales, this strategy can also help you establish long-term relationships with other businesses and potentially expand your reach to new audiences.
Discover 24 proven strategies to boost your Etsy store sales and take your small business to new heights! While there are countless other tactics available, it’s not about how many you know, but how many you implement. The key to success lies in execution, and this is where you need to focus your efforts. So, which strategies should you try first? To start, pick two or three and test them out. Who knows, you may be just one strategy away from skyrocketing your sales on Etsy!